Friday 18 December 2015

Pension Awareness Day - Keeping it Simple

In September, the Pension Awareness Day bus travelled from Edinburgh to Manchester, to Leeds, to Birmingham, to London.
 

Over 600 people came on board during the week. Pension Wise were there, with different teams at each location. And the good people of Scottish Widows and People's Pension were on hand to help. Local radio broadcast us. Local newspapers interviewed us. An the pensions press supported us. (Thank you Pensions Insight and Professional Pensions for your encouragement.)

And what did those 600 people ask or say? Here's a sample:
‘What’s a state pension?’
‘Do I get any pension from the Government?’
‘Does my employer offer a pension?’
‘Do I have to offer a pension?’ (from an employer)
‘It’s all too complicated’
‘There’s too much choice’
‘Tell me what to do’
 
You don't get much more basic than that. For all our pensions knowledge, sophisticated communications and strange looking monsters courtesy of the Government, we still need to keep to the simple messages.

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